A few weeks ago, my good friend David Gewirtz responded to a question I’d sent him about improving my visibility on the Net with a fairly direct message that contradicted all I thought I knew about using the Web for promotion. In essence, he advised me not to attempt to pigeon-hole myself as “just” a spiritual teacher (my new calling) but to take full advantage of my background as what was once characterized as being a “Renaissance Technoid.” Rather than try to disengage from my lifelong passions for sports, technology, politics and books in favor of a sort of “clean slate” approach to my reinvention, he suggested, I should instead try to leverage my breadth and depth of background in these areas to find effective ways to attract a portion of my existing audience to follow me into the deeper, calmer waters of spirituality.
A decade or more ago, I was preaching the notion that we had entered what I dubbed “The Age of the Generalist” in which those with such broad backgrounds as I had would be found to be more valuable by society than those with narrow specialties. I guess that when that message seemed to fall on deaf ears, I abandoned the effort and went about trying to figure out what (one thing) I wanted to be when (if) I grew up.
I have spent many, many hours since David’s last email pondering his advice. And I’ve concluded he’s right. I had begun to reflect that notion already to some extent when I redesigned my personal Web presence to reflect the six aspects of Dan Shafer. Though David was considerably less than complimentary about the design of that site (an issue I am now considering), he was almost certainly right that the multi-dimensional approach to the design that I took was instinctively right.
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