April 1, 2006, marks the 30th anniversary of the official birth of Apple Computer. More than any other single company on the planet, Apple has shaped my life. And I am a grateful, though not always cheerful, recipient of much of the Spirit of Apple.
There aren’t many of us in the technology community who have been with Apple from the beginning. In part, that’s because a bunch of us went astray along the way and got sucked into the Redmond Vortex. In part, it’s a function of the fact that in order to be a 30-year Apple customer/veteran, you have to be of an age when most people have migrated to other interests and allowed technology to become more of a hobby than a passion. In fact, I was already old (31 years of age) by many standards when Apple burst on the scene. Yet even before the Macintosh made its debut nearly a decade after Apple’s birth, I was drawn to the company that was founded by and catered to those of more tender years. I’m not sure I can explain that. But I can report that over the three decades of my mostly positive relationship with Apple, I’ve never strayed to the Dark Side of Windows, though I have been forced to use other operating systems from time to time for blissfully brief periods.
The 30th anniversary of the company’s founding seems to provide a good excuse for a bit of a trip down Memory Lane. Join me if you like.
I got my first Apple computer from a store in Sunnyvale, California, called Computer Plus. This was in the very early days of computer retailing. The only other retail outlet in our area, called the Digital Deli, sold CP/M machines. Gerald Wright was the proprietor of the latter. I can’t recall the names of the young guys who ran Computer Plus but i became a real habituι of the place. I remember they had software in polyethylene bags hung on peg-board hooks, manually labeled.
The Apple ][ (yep, it was usually referred to not with two “I”s but with the square brackets, an early sign of Apple quirkiness) was my favorite computer from the time I got my hands on it. I had, prior to that, played around a bit with a MITS Altair 8800 machine that you programmed by manually entering op codes through a switch interface. Ugly but fun. (Later, of course, you could use the high-speed punched paper tape method of program and data entry. Whoopee!)
My first word processor was written in Pascal and was called something like Full Moon or Half Moon or something with a lunar reference anyway. It was so powerful but its interface was so opaque that it took a lot of time to type text into a file and get it formatted properly. But you could do it. And it was amazing.
I introduced several of my friends to the personal computer by dragging them forcibly to Computer Plus and making them buy an Apple system even though they were then going for a fairly steep price. (I recall one of my advertising buddies paying something close to $5k for a system that included a printer and a couple of external floppy drives before there were any hard drives for the machines.) For years afterward, he told anyone who would listen that I’d changed his life. I like to think that if I’d gotten him into a CP/M machine with WordStar, the emotion would probably not have been so high. I have dozens of similar stories.
Fast-forward to 1984 and the introduction of the Macintosh, a computer that literally changed my life. The first way it changed my life was in the way it opened my eyes to what was possible with a computer with a truly graphical UI. The second way it changed my life was that it became the subject of my first published computer book. Mitch Waite and Robert Lafore of The Waite Group contacted me and asked me if I wanted to write a book about programming the Macintosh. I said yes. A couple of weeks later, I drove to San Rafael to their offices, met with them, and got a 128K Macintosh, one of the first ones made available anywhere.
I can still remember opening the box, dragging out what I thought was the monitor (of course, the CPU was integrated into the case but I didn’t know that yet) and then hauling out this rodent-like creature called a “mouse.” I thought to myself, “What the heck do I need this thing for? I type over 200 wpm; a mouse is just going to get in the way.” Within a week, I had all but fused my right hand to the mouse and couldn’t believe how great an experience that interaction was.
Using Think Pascal (later Lightspeed) on one floppy and MacWrite on another floppy, I agonizingly wrote my first published computer book, “Pascal Programming for the Macintosh.” I literally had to reboot the machine at each step. I’d put in the Pascal floppy, bring the system up, write some code, get it working, write the code down by hand or print it out, shut down the machine, put in the MacWrite floppy, reboot, and write about that code, re-typing it in the process. And I thought that was efficient!
Fast-forward to 1987. I was working on a very interesting documentation project. One of Apple’s full-time writers showed me what was then called WildCard and asked me if I could help him figure out what it was because the engineering team was all over the map on it. I took home the set of floppies, checked it out, discovered there was a scripting language in there, and immediately went into a trance state from which some would argue I have never emerged.
I decided to do a book just about the scripting language. I couldn’t get a publisher interested so I took on the project with no advance and negotiated higher royalties. My wife and our stepson Tomas Hernandez worked like dogs day and night and we produced a camera-ready version of the book in six weeks so we could publish in time for MacWorld in January 1988. The book was a huge hit and put me on the map as far as being a computer book author and pundit was concerned.
My adventure and love affair with the Mac continues to the present day. I use a PowerBook G4 for all of my work, resorting to Windows only when I need to test software or view a Web site I’m creating. I’ve probably converted 20 or 30 people to Mac in the last year or two. I have a T-shirt that says, “Mac my Day” and another that says, “Friends don’t let friends use Windows.” I admire Bill Gates in many ways and I do all I can to keep any of my money from reaching any of his accounts. I tend to use Open Source software on OS X where I can, another trait I trace to my years as a MacZealot.
I could go on and on. In fact, I already have. I have tons of Apple-related memories. But I just wanted to share a sampling of them here in honor of Apple’s 30th. Apple is the longest-lasting non-family constant in my life.
I’m glad they’re on the planet.